The National Organization for Marriage (NOM) is urging consumers to “Dump Starbucks” for their corporate-wide position that marriage between one man and one woman should be eliminated and that same-sex marriage should become the norm. By doing so, “Starbucks has declared it will use its influence and resources in a culture war against at least half its US customers, and against the vast majority of its international consumers who do not share Starbucks’ position.”
On January 24, 2012, the Starbucks corporation issued a memorandum to all “US Partners” declaring that same-sex marriage “is aligned with Starbucks business practices” and “is core to who we are and what we value as a company.”
“Unlike our opponents, we would never take action against a corporation because of the statements of one of its executives,” writes Brian S. Brown in an email to NOM supporters. “However, Starbucks has declared gay marriage to be a corporate value and has intentionally inserted itself into the debate. Furthermore, NOM officials attended a meeting of the Board of Directors of Starbucks to bring this issue to their attention, and they did nothing.”
NOM has set up www.dumpstarbucks.com to help people take action against Starbucks and promote the boycott.